MMM Games is the name of the channel where I will be posting comedic and entertaining style FIFA Pro Clubs videos in an attempt to analyse the surrounding community and create one within it.
|Week 5||Week 6||Week 7||Week 8||Week 9|
|Pro Clubs Video||Pro Clubs Video||Pro Clubs Video||Pro Clubs Video||Pro Clubs Deep Dive|
In terms of the analytical framework I will be focusing on a Post-Structuralist approach because FIFA has always really been about the community mostly due to EA barely updating Pro clubs with each game release. It’s actually quite strange and unique that it is still a very popular game mode, kept alive by the community, yet fails to get recognition from the people who made it each year. Therefore It is easy for many Content Creators to disregard it for Ultimate Team, the more “competitive” mode which is very much based on individual success and money spent. However, big YouTubers such as the sidemen have brought clubs back into the spotlight in recent times.
I’m going to use my platform on YouTube as a Paratext, seeing I can give thumbnails and titles to promote the video and tell something about the game in order to attract the audience. It is also important to have a textual analysis as well due to the fact that we as a community need to make sense of the game, it’s environment, and impact on us (the community). Therefore my aim is to upload a seperate video which will be a deep dive on the success of pro clubs after the original videos of comedic gameplay.
Finally, there could also be the concept of “playing well” implemented, In [“Well Played 1.0: Video Games, Values and Meaning,”] from 2009, Drew Davidson highlights that playing well means enjoying the experience, savouring the pleasure that comes in understanding the game, and more importantly, being able to critique the experience without using the terms that marketing dictates. Which is typically completely different to the nature of Ultimate Team (FIFA’s main game mode) which is more transactional, rather than the more emotion captured in Pro Clubs. Therefore, I am going to be using news and media sources/articles to back up everything I have said in the deep dive video.
Davidson, Drew (2018): Well Played 1.0: Video Games, Value and Meaning. Carnegie Mellon University. Journal contribution. https://doi.org/10.1184/R1/6687044.v1